Akio accepts Ice Bucket Challenge, calls out Nissan’s Shiga. Nissan readying bucket brigades

Toyota President Akio Toyoda receives a very cold shower for a good cause. Nissan’s Vice Chairman Toshiyuki Shiga, Toyota Dealer Association Chairman Kanetaka Hisatsune, and Sparx Group President Shunei Abe are being challenged as well.


Let’s see what happens when this reaches Germany.

NB: It was extremely hot in Tokyo for the last few days.

Update: We hear there will me a MASSIVE retaliation from Nissan. Ice cubes are already in short supply in the greater Kanagawa area.