Assured Mutual Disruption: The Battle Of Datsun And Renault’s $3,850 Cars

Cobee in Yokohama. Picture courtesy Forbes

“In India and Indonesia, we have the Datsun brand. It’s not really selling very strongly as of today,” Joji Tagawa, the always affable investor relations chief of Nissan Motor, said yesterday at the company’s HQ in Yokohama. “We have a joint plant with Renault in India, and last summer, the CMF-A platform-based Renault Kwid was introduced. It is selling really well.”

With that, the suitably diplomatic Tagawa rendered the haiku-version of a yet unreported twist in the relationship between Nissan and its French Alliance partner Renault SA, a story I now can tell in more epic breath.

More in Forbes