Toyota’s Scion Is Dead, Long Live Toyota’s GAZOO

gazoo

Last week, Toyota announced that it would turn Daihatsu into a fully-owned division. Yesterday, the carmaker said it would ditch its Scion brand. This morning, Toyota presented in Tokyo a new corporate identity for its GAZOO racing stable. The events are connected.

The ditching of Scion caused much handwringing stateside. In the rest of the world, it could hardly matter. No wonder: Scion was primarily a U.S. exercise, with a little late blooming into Canada.

I wasn’t surprised by the announcement.  More in Forbes