Today, a revolutionary suggestion to end all dieselgate scandals once and for all came to my attention: Tell the truth. “There is a big chance for automakers to jointly explain how they really comply with all those environmental norms. It would immediately deny the media all the stories they otherwise will continue to wallow in with gusto.” This immodest proposal can be found in Absatzwirtschaft, an arcane German publication dedicated to marketing and advertising. As a former member of the Mad Men community, I can assure you: If people like us get so disgusted by the cheating and lying that we suggest the ultimate sacrifice, namely telling the truth, then the end of the world is nigh. Sadly, it doesn’t look like the big communal coming clean is going to happen.
Opel’s Dieselgate Triggers A Revolutionary Suggestion: Automakers, Try The Truth
May 19, 2016 By