Toyota’s Top-Of-The Line Car Is So Exclusive, Most People Never Heard Of It

Crown_Front_q

Today, the flagship car of the world’s largest automaker celebrated its (belated) 60th birthday, and chances are that you have never heard of the car. According to Wikipedia, the Crown is  “a line of full-size luxury sedans by Toyota,” but you would have to live in Japan to gain the appropriate brand awareness. Outside of Japan, you could go to Hong Kong, where, inscrutable Orient in motion, Crowns are popular as taxis (in red, green, or blue – pick the right color before going through the tunnel.)  That’s pretty much it for the Crown’s global aspirations.  Now, about that birthday party.

More in Forbes