Nissan Reveals How Connected Cars Are Turned Into A Goldmine

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If you ask yourself how automakers will monetize the data collected from their cars once they are connected, all you need to do is listen to Nissan’s global after-sales chief Kent O’Hara. Connectivity “will allow us to retain more service customers at our dealership network,” O’Hara said today in Yokohama. It is a well-kept secret in the automotive business that car service is a major profit source for automakers, and even more so for car dealers. Electronically connected with the customer through the life of the car, automakers plan to grab a much bigger share of that lucrative business, leading to disruption of independent service chains, and 3rd party parts suppliers.

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