Toyota Turns A Plug-In Prius Launch Into A Celebration Of Hybrid Technology’s Birthday

The symbolism couldn’t possibly have been thicker: Yesterday, Toyota announced that it has produced the tenmillionst hybrid car, a job that took them 20 years after it launched its first Prius in October of 1997. Today, the Chief Engineer who headed the Prius project 20 years ago, climbed the stage at the Tokyo Museum of Emerging Science and Innovation, and kicked-off the start of Japanese sales of the new plug-in version of the Prius. The former Chief Engineer of course is Takeshi Uchiyamada. At a sprightly age 70, he normally serves as Chairman of Toyota. Today, he was the star of the launch event.

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