“The challenge of reading large volumes of Tesla coverage is that it tends to be either rabidly positive or sharply negative,” writes the always insightful John Voelker in Green Car Reports. Indeed, Tesla reporting seems more at loggerheads than Breitbart and the New York Times. Looking for fact-based and sober reading material, I found some unexpectedly astute literature, explaining in great detail what can go wrong at Tesla Motors: It is the company’s annual report Form 10-K, filed with the SEC last week. Some say that Musk & Co. don’t know what they are getting into. Not true as a little reading will prove. Tesla knows exactly what can go wrong, and it is a lot.
Over the signatures of Elon Musk and CFO Jason Wheeler (who announced his sudden departure from Tesla a week before he signed the 10-K ) Tesla enumerates on 15 tightly-spaced pages the many obstacles standing in the way of Tesla’s success. There may be more “risks and uncertainties not currently known to us.” 10-K usually are dry reading. Tesla’s annual report is the Stephen King of SEC filings. Here are just a few highlights.