The Future Tesla Model 3 Buyer Drives A Toyota, And That’s A Huge Problem

California carmaker Tesla is sitting on, at last count, 373,000 pre-orders for its more affordably priced Model 3 sedan. A confidential study conducted for a major automaker shows that Tesla’s Model 3 has changed the market long before its release, legitimizing electric vehicles as a mass market choice.

The typical aspiring Model 3 buyer drives a Toyota, not a BMW, the study says. Those customers are looking to switch because they think they can finally afford cutting-edge technology previously limited to the rich and famous. Tesla, however, may be ill able to afford the customers it’s attracting in droves: Toyota owners are among the most demanding, and they will be confronted with a brand notorious for its lack of reliability. Sound the collision alarm.

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Model 3 Reservation Holder Survey Underlines Tesla’s Mass Market Challenge

 

They waited for reservations… will they also wait for service? (image courtesy Investors Business Daily)

Much of the critical coverage of Tesla Motors, both here at Daily Kanban and elsewhere, has focused on issues that Tesla is able to get away with as a small-volume manufacturer serving an affluent, early-adopter market segment. From manufacturing bottlenecks to quality control problems, from inconsistent, hype-happy communication to poor service, Tesla has been able to weather a storm of problems because its customers and fans are so patient with and passionate about the company. But as Tesla moves from expensive, low-volume cars to the mass market Model 3 these problems are taking on a new significance. In part this is because higher volumes increase the likelihood of quality and service problems, and in part it is because mass market customers who depend on a single car for their daily routine are more demanding than luxury car buyers who can always take the Lexus to work if their Tesla is broken.

Given Tesla’s pattern of releasing cars with insufficient testing as well as its chronic quality problems, it’s safe to assume that the Model 3 will face its fair share of issues. Thus, investing in service infrastructure that will allow Tesla to promptly and affordably repair and upgrade high volumes of Model 3 is extremely important. As Bertel has written about at Forbes, Tesla is behind the curve on those investments and it will cost billions to catch them up. Just yesterday a piece by former Tesla employee Evan Niu dramatically illustrated just how far Tesla has to go to improve its service time, which has dragged on for 8 long months in Niu’s case. Now an exclusive study of about 800 Tesla Model 3 reservation holders, EV owners and luxury brand car owners conducted last year on behalf of a major automaker and provided to Daily Kanban by an industry source, reveals why Tesla’s quality and service woes are so critical to the success or failure of the Model 3.

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Lawyers Seek To Derail Volkswagen’s Billion Dollar Dieselgate Deal

On Friday, and in Federal Court in Michigan, Volkswagen is expected to plea guilty to three felony criminal counts, pay $2.8 billion in criminal fines, and promise to sin no more. All in an effort to put 10 years of dieselgate cheating behind itself. Lawyers around the country are trying to derail the pricey penitence.

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The Tesla China Numbers That Elon Musk Won’t Tell You

More evidence about Tesla’s Big China Bonanza is coming in. It is data Elon Musk forgot, or refuses to share. At least not publicly with small investors. Yesterday, China-watcher JL Warren Capital issued a new research note to clients, providing background, amplification, and analysis to the bits and pieces of what became available over the weekend. In the note, JL Warren examines “the reasons for TSLA’s spectacular sales (measured in shipment, not profit) in China 2016.” The note provides insights into data intelligence normally not available to the average investor. It also triggers a few big questions. Like, why does Elon Musk think you are stupid?

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Here Is What We Know About Tesla’s Big China Bonanza

The story about Tesla’s unexpected billion-dollar windfall in China kept Twitter aflutter all weekend. Tesla did not say how it made that money. Tesla does not release sales by region (except when it wants to), and the company would not comment on the persistent rumor that it sold a large block of cars to wholesalers in China. To get you the data Tesla won’t provide, I stuck heads together with the ultimate pros in automotive data, JATO Dynamics, and with the best analyst of the often wild and wooly China business, “Tiger Lady” Junheng Li of Warren Capital. With that, we finally know how many Tesla cars were shipped to China in 2016, and we have an idea how many were registered in China (it’s not  the same number.) We also learn how Tesla managed to (not quite) make its 2016 guidance: It shipped boatloads of (cheap) Tesla cars to China.

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Toyota Launches Very Affordable Fuel Cell Vehicle: 2 Bucks, And It’s Yours

To witness the launch of Toyota’s latest product, one with great impact far into the future of mobility, and maybe even of this planet, I went to Tokyo’s central bus depot this morning. I witnessed the reveal of Toyota’s latest hydrogen fuel cell vehicle. The one before, Toyota’s Mirai, would set you back $57,500 plus taxes, title, and delivery. This one you can have for around 2 bucks in Japanese money. Toyota’s new hydrogen fuel cell vehicle is a city bus, line 05-2, hop on at Tokyo Station.

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Here Is Everything That Can Go Wrong With Tesla. Musk Signed It

“The challenge of reading large volumes of Tesla coverage is that it tends to be either rabidly positive or sharply negative,” writes the always insightful John Voelker in Green Car Reports. Indeed, Tesla reporting seems more at loggerheads than Breitbart and the New York Times. Looking for fact-based and sober reading material, I found some unexpectedly astute literature, explaining in great detail what can go wrong at Tesla Motors: It is the company’s annual report Form 10-K, filed with the SEC last week. Some say that Musk & Co. don’t know what they are getting into. Not true as a little reading will prove. Tesla knows exactly what can go wrong, and it is a lot.

Over the signatures of Elon Musk and CFO Jason Wheeler (who announced his sudden departure from Tesla a week before he signed the 10-K ) Tesla enumerates on 15 tightly-spaced pages the many obstacles standing in the way of Tesla’s success. There may be more “risks and uncertainties not currently known to us.” 10-K usually are dry reading. Tesla’s annual report is the Stephen King of SEC filings. Here are just a few highlights.

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Tesla’s Sudden Chinese Billion, Where Are The Cars Behind It?

A few days ago, Bloomberg sifted through Tesla Motor’s Form 10-K, AKA the annual report filed with the U.S. Securities and Exchange Commission. In search of something good, Bloomberg found that “Tesla Inc.’s revenue from China last year tripled to more than $1 billion.” That headline whirled around the globe, and by now, the world is convinced that Tesla tripled the cars sold in China. Let’s see whether that perception jibes with reality.

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