A month ago, we did not join the crowd that prematurely crowned Volkswagen king of all automakers. A week later, we pronounced that VW’s triumph may be fleeting. And fleeting it is: As of today, Volkswagen finds itself back in the familiar number 2 position, with Toyota resuming the lead. [Continue Reading]
Today, Toyota announced a second year of record net profits, and it forecasted a third. The press conference was held at 3pm in Tokyo, timed to coincide with the close of Tokyo trading, and the start of Friday business in Wolfsburg. You, and Volkswagen, can watch the entire presser on streaming video. For a quick summary of the important numbers, refer to Reuters, or Bloomberg. Instead, let’s focus on a question that was neither asked, nor answered at the press conference: What was Piech’s beef with Winterkorn, and why did Piech have to go? It had to do a lot with today’s numbers.
Yesterday, Toyota trucked a few busloads of journalists to Toyota City to unveil the Toyota New Global Architecture. Those who didn’t go, and who used the press release to write about common parts, missed the story. Those who expected a Japanese version of MQB, went home disappointed, or confused. Those who followed prior hints that production engineering plays an essential part in TNGA, with the aim of increasing a plant’s output and flexibility, while keeping CAPEX in check, were not surprised. In a full day of presentations, we saw very little hard evidence of modular systems. What we heard, saw, and could touch was living, working, grinding and stamping proof of TPS 2.0, a new-millennium-ready version of Toyota’s vaunted production system. [Continue Reading]
Statistics for February new car sales in China are dribbling out, and they are bad. They are supposed to be bad. In February, all of China was (I am looking at you, Elon Musk) truly on vacation, most dealerships were closed for weeks, while people enjoyed the Chinese New Year festivities, either at home with their families, at the beaches of Thailand, or on Tokyo’s Ginza, buying electric toilet seats. Old China hands are used to discombobulated car sales numbers at this time of the year. Aspiring analysts fall for them every year. [Continue Reading]
Sometimes, when I read Detroit’s shrill anti-Japanese propaganda these days, only a quick look on the calendar assures me that it’s no longer 1941. The degree to which the toxic bombast has poisoned the ADHD-afflicted minds of our youth became evident again yesterday, when the alleged Truth About Cars wrote that “a new quota on U.S. imported cars was struck down as part of trade negotiations with Japan. In exchange, Japan will buy more American rice.”
Jalopnik followed Detroit one step further into the deep shit, and wrote: ”U.S. automakers are limited to selling just 5,000 cars a year in Japan.”
None of this is true. Brains have become collateral damage of Detroit’s propaganda war, and that’s a charitable assumption. I had to look at the calendar again. To my surprise, yesterday was January 27, 2015. Speaking of ADHD, let’s get two things out of the way, quickly, before attention dissipates:
There are no quotas on car imports to Japan. No old ones, no new ones. Japan also won’t buy more rice, at least not now. [Continue Reading]
Volkswagen achieved its “first goal of Strategy 2018” by crossing the 10 million unit threshold in 2014. On a group level, Volkswagen delivered 10.14 million units, including heavy trucks and buses by group companies MAN and Scania, the company said in a statement today. Volkswagen beat GM again in China, solidifying its leadership in the world’s largest car market with 3.68 million units vs. GM’s 3.53 million. Worldwide, Volkswagen remains in the #2 slot. [Continue Reading]
The Rule of Scarcity plays a large role in the persuasion process, as any pop psychologist can confirm. Nobody knows that better than master salesman Elon Musk. Waiting times for a Tesla are legend. If you believe the on-line chatter, the Model X is basically sold out for 2015. Is the scarcity for real? John Lovallo, a research analyst at Merrill Lynch, wanted to find out.
In the case of the Model X, Lovallo did not have to dig deep. The way it looks, there won’t be a Model X in 2015. As far as the Model S is concerned, Lovallo was told by Tesla that “essentially, in the third quarter, we sold every car that was. Including cars in, like, showrooms, and everything we basically had.” But then, Lovallo started going through the books, and he found that “Tesla’s finished goods inventory at the end of 3Q appears to tell a different story.” [Continue Reading]
Late last week, Tesla surprised the world by giving away all its patents. Social media savvy as he is, Tesla chief Elon Musk adroitly painted it as a good-for-mankind move, and that “the world would all benefit from a common, rapidly-evolving technology platform.” A few days later, “open source cars” gets 56,300 hits on Google. Some killjoys think that putting Tesla’s patents in the public domain is as altruistic as giving oil lamps to China, freebie marketing to bring the wayward scale to Musk’s gigafactories. Some see it as a desperate move, as admission than an EV-only auto company is doomed.