Inside The Industry: How To Get In

Nissan Presscon

I am in Tokyo for a simple reason: Love. Being here also is made easy due to the fact that nowhere in the world can you cover the world’s automotive industry with greater ease than in Tokyo. Companies that are in charge of about a third of the world’s automotive output are not more than a few subway stations apart. Sure, companies like Toyota or Mazda officially are headquartered elsewhere, but they have substantial presences in Tokyo. From where I live, it’s 45 minutes to Toyota, 30 minutes to Honda, 30 minutes to Nissan in Yokohama. All by train, few people still drive in the world capital of cars. [Continue Reading]

Inside The Industry: The Missing Etymology Of Passat, Golf, Scirocco, Polo

Golf-cat

Where did the names of Volkswagen’s Passat, Golf, Scirocco, Polo come from? What is their meaning? For four decades, it was shrouded in mystery. Forty years later, a famous former Volkswagen CEO, Dr. Carl Hahn, and his illustrious former sales chief, “WP” Schmidt, help us get to the bottom of an unsolved question. [Continue Reading]