It’s (Not Even) About Ethics In Automotive Journalism

Advertisement or just plain old "car content"? Or is there a difference?

Advertisement or just plain old “car content”? Or is there a difference?

The first time I ever watched “The World’s Fastest Car Show,” I was on an airplane. I can’t remember the airline, but when I took my seat on the flight, an episode showing a shootout to crown “The World’s Fastest Sedan” was playing on the seatback screen in every row. At the time I didn’t think twice about it, assuming it was simply an advertisement for the winning Dodge Charger Hellcat. I’d previously seen a similarly-produced segment featuring the Lincoln MKS “competing” for the affection of a bunch of actors portraying luxury car buyers, and that was unmistakably advertising. After all, everything that runs on those seatback screens pre-flight are clearly paid-for advertisements.

So imagine my surprise this morning, when Jalopnik’s Editor-in-Chief Matt Hardigree tweeted a link to a Kinja Post from “The World’s Fastest Car Show” which stated that the segment I had seen on that airplane was “banned” from Motor Trend’s YouTube channel.

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