Insiders tell why Sproule follows Palmer to Aston Martin

Spoule and Ed - Picture courtesy Bertel Schmitt

Last days at Tesla: Simon Sproule chats with Ed Niedermeyer, leaves him in the dark

When Simon Sproule left Nissan for Tesla, I was one of the few who wasn’t ecstatic about the new job. I wondered how long Simon would work for a Musk who believes that cars can be sold by word-of-mouth, and that snarky tweets are the best PR in the universe. Nonetheless, I was very astounded to hear that Simon would leave after a few months in the valley, and follow the call of his friend and long-time sponsor Andy Palmer, to become Chief Marketing Officer of Aston Martin. So why did he go?

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