Geely stops re-badging insanity, and why whole China should follow

Ah, they all look alike ...

Ah, they all look alike …

“In 2008,” writes Chinacartimes, “Geely announced that it would establish a multi brand stategy which would eventually see the Geely brand terminated from car front ends and act as a holding company. In a shock reverse move, Geely will now take its Emgrand, Englon and Gleagle brands back into the Geely brand name with future cars simply using the GEELY brand name on its cars.” The best thing that can happen to the Chinese car industry is that this sets a trend – again. [Continue Reading]