The buff-books are dying, and the car blogs are right behind them

Hackenberg Wolfsburg- picture courtesy Bertel Schmitt

Yesterday evening, Automotive News wrote about mass firings at Source Interlink. The publisher of motor magazines including Motor Trend, Hot Rod and Super Street circles the wagons. 75 positions were eliminated, and from what I hear, it was the good and expensive ones that were fired. When the cheaper talent compares the cost of living in downtown LA with Ann Arbor, more attrition is to be expected. Car blogs usually don’t miss a chance to make snide remarks about the downfall of tree-based automotive journalism. This time, the echo is muted. Perhaps because the car blogs that shoveled the graves of the buff books show signs of impending death themselves.

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