Autobiography of BS©: The World’s Most Elaborate Duck Trap

Bugattin Ehra Lessien - Picture courtesy Autoweek.com

Years later, on the Ehra-Lessien test track

From 1973 through 2005, my job was to create excitement for Volkswagens in the hope that people would buy them. The job had its ups and downs. We loved facelifts and hated totally new cars. With a facelift, we could travel to attractive and warm places for the photo shoot. “Because of the sun.” Not to mention the beach. And the nice amenities of the Hotel Negresco in Nice. With a facelift, we could tool around in broad daylight, and nobody would bat an eye or even think of snapping a picture. Which magazine would publish the spy shot of a re-designed bumper? Totally new cars were top secret. Not allowed to travel outside the confines of the VW factory. Even there, constantly under tarps. The only places we could photograph them were at the in-house photo studio or at the VW proving grounds in Ehra-Lessien. Wait until the animal rights people will hear this story. [Continue Reading]