Emerging markets for Dummies: Why India won’t be the next China anytime soon

Government Car India - Picture courtesy Bertel Schmitt

I met Michael Dunne, emerging market consultant extraordinaire, during the Datsun launch in Chennai India two months ago. At that time, Dunne was still a free agent, and working on a car shopping site in Indonesia. Now, he is head of GM’s Indonesia operations.  We discussed the three essential data points that help automakers  identify a growth market. Then I asked Michael whether the car market in India would grow as fast as that in China, and Michael said: “Probably not.”

Here is why. [Continue Reading]

Emerging markets for Dummies: How to identify a high growth market for cars

India - picture courtesy Bertel Schmitt

Let’s say you are the CEO of a large multinational OEM, and you want to know which of the world’s regions to target next for expansion.  What you want are large untapped markets that will soak up millions of your cars. How do you find them? We will tell you how.

To identify a growth market, you need only three essential data points: [Continue Reading]