Tesla Fights The Good Fight

 

Forget the electric thing... this is a better future we can achieve now.

Forget the electric thing… this is a better future we can achieve now.

Regular readers of my work probably consider me something of a Tesla skeptic, and the record doesn’t exactly dispute the charge. But as I’ve maintained throughout my criticisms of other automakers, criticism is hardly a sign of disrespect or antagonism. In fact, as a lifelong resident of the West Coast of the USA, Tesla represents the closest thing I have to a hometown team in the auto industry. Perhaps I’m out of touch with the self-esteem-centric values of our times, but I firmly believe that critical analysis is the most constructive contribution the media can make to the health of a company or industry. Certainly the history of the US auto industry confirms the fact that companies can drift dangerously and self-destructively out of touch with reality in the absence of regular gut checks from an independent media. [Continue Reading]

Blankenship Departure Underlines Tesla Retail Issues

Going down with the Blankenship?

Going down with the Blankenship?

For all the praise it receives for “innovating beyond internal combustion,” there’s nothing especially unique or disruptive about Tesla’s core technology.  On the other hand its approach to automotive retail, forgoing dealerships for direct sales, is both unique and potentially very disruptive. Especially at a time when some of the biggest OEMs in the US market are opening  online sales channels that could someday allow online-only retailers to bypass the dealer franchise system. With the man behind Apple Store and The Gap retail successes leading Tesla’s direct-sales strategy, car dealers have had good reason to worry that the future might be passing them by.

Now with Tesla under NHTSA investigation for what is clearly an anomalous incidence of fires and effectively banned from retailing in one of its largest potential markets, Tesla’s retail guru has suddenly and quietly retired. As much as the fires themselves, this is another clear sign of Tesla’s growing pains… and possibly the most concerning.

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