J.D.Power sees “tremendous growth in Gen Y buyers” after sales increases stall

Checking out Edmunds and TrueCar, no doubt

Checking out Edmunds and TrueCar, no doubt

After going into the carmageddon toilet, the U.S. market is powering back to pre-crisis levels. The year should end anywhere between 15 and 16 million units sold in the U.S. How far will it go in the years to come? Will the 17.4 million record from 2000 be beaten? Will we see 18, or even 19 million units? Outsell those pesky Chinese perhaps? Recently, J.D. Power’s Deirdre Borrego gave a pep talk to auto industry conventioneers in Las Vegas, NV. Executive summary: Those sales increases will likely peter out – until hordes of well-off Gen Yers storm the car lots. [Continue Reading]