The New, New, New Chrysler: Half Time In A Dutch-based UK Tax Domicile

Go ahead... make my tax year.

Go ahead… make my tax year.

Immediately after the US government funded and brokered marriage of Fiat and Chrysler, the company’s advertising took an unmistakable turn towards themes of national identity and patriotism. From the over-saturated sincerity of Chrysler’s “Imported From Detroit” ads, Ram’s “So God Made A Farmer” sermon and Jeep’s  “The Things We Make Make Us” manifesto, to the dripping irony of Dodge’s “Freedom” spot, every brand in the new “Chrysler LLC” played up its American-ness in a different way. And when Fiat’s 500 was introduced to the US market it was marketed almost exclusively in ways that highlighted its Italian-ness, despite the fact that the car has never actually been built outside Poland and Mexico. Clearly Fiat-Chrysler’s Canadian-born CEO Fiat Marchionne and French-born marketing boss Olivier Francois believe quite strongly in the power of national identity as a marketing tool.

This was already a provocative choice, given that these US-based brands had come under the control of an Italian firm, at some cost to the US taxpayer. But with news breaking that the new Fiat Chrysler Automobiles (FCA henceforth) will be based in The Netherlands with a UK tax domicile and listed on the New York Stock Exchange, this patriotic marketing strategy becomes even more of a liability. FCA would love to have its cake and eat it too: benefit from national bailouts and nationalist marketing while enjoying every tax and banking advantage of new transnational corporate structures. The question is: can it?

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General Motors Ushers Australia Into The Post-Industrial Age

You just keep me Holden on...

You just keep me Holden on…

Amidst the copious news General Motors has made over the last week, one fully-formed and profoundly important story is doggedly evading the notice of the press. Overshadowed by the end of US Treasury ownership and the promotion of GM’s first female CEO, the demise of The General’s Australian unit Holden should not be overlooked. Not because the phenomenon it demonstrates is new… in fact it’s nothing more than the latest example of the GM standard operating procedure that has helped devastate local governments across America. Rather, the tragic turn of events in Australia sends a sharp warning, every bit as poignant as the recent bankruptcy of Detroit, to the American taxpayers about the company they rescued.

The Government Motors endgame is only just beginning…

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