De Nysschen leaves headroom for über-Cadillacs, goes right über Jonny Lieberman’s head

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After calling out “armchair marketing experts,” Cadillac retirees, and Detroit fans, Cadillac-Chief Johan de Nysschen noticed he had forgotten the fourth estate. That lapse was soon corrected. On Facebook, Cadillac’s new boss chided Joan Muller, who wrote at Forbes a story titled “Poor Cadillac: BMW Took All The Good Car Names.” BMW is welcome to “call their cars whatever they like,” de Nysschen wrote, and added: “And we aren’t poor, Forbes.”

The on-line exchange barely had begun, when Motor Trend’s Jonny Lieberman waltzes into the line of fire:

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