The Great Auto Safety Crash, Or, Why You Need To Be A Lawyer To Do An Automotive Journalist’s Work

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I'm not an automotive journalist, but I played one on TV in the 1960's...

I’m not an automotive journalist, but I played one on TV in the 1960’s…

Of all the automotive sector topics covered by the business media, defect recalls are consistently one of the most tricky to cover. Most defects are the inevitable products of immensely complex supply chains and constant price pressure, and recalls for them are ultimately a sign of a company responding to the problem. And with some 22 million vehicles recalled from the US market in 2013, consumers can hardly be expected to know which ones represent grounds for real concern.

Because automakers control all the information about the products they make, reporters on the automotive safety beat have little choice but rely on the company line for their stories. Only the threat of investigation by the National Highway Transit Safety Administration compels automakers to fully reveal their dirty laundry, and only NHTSA’s complaint database gives the public an opportunity to compare their experiences with the company line. No wonder the first real auto safety journalist (and the inspiration for NHTSA’s founding) was a lawyer.

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