What does the congressional grilling of Akio Toyoda have to do with the Mirai FCV? More than we imagine

Time to reflect

Time to reflect

Today, 5 years ago, on February 24, 2010, Toyoda CEO Akio Toyoda was mercilessly grilled in a show trial at the U.S. Congress for unintended acceleration that did, according to NASA, never happen.  Picture Mark Fields, or Mary Barra, being screamed at in Chinese, or Japanese, by lawmakers in Beijing, or Tokyo, and you won’t begin to fathom the intentional trauma. Today, February 24, 2015, the production start of Toyota’s fuel cell vehicle, the Mirai, was celebrated in a line-off ceremony at the Motomachi plant in Toyota City, Japan. Just a happenstance? Not really. [Continue Reading]

Sorry, you have been lied to about the next-gen LFA, and here is the proof. Now, about that LF-LC …

One of the last LFA made in Motomachi. Picture courtesy Bertel Schmitt

On Thursday and Friday, I went to Kyushu, the southernmost of Japan’s four main islands. I did not go for the scenery, but to watch Lexus’ new crossover, the NX, come off the line. I did that. And I did something else. I experienced the birth of a duck. In the business, the French word “canard” (duck) stands for “false or misleading report or story,” and this is the story of how a canard was hatched.

Since yesterday, you undoubtedly have heard the reports that a new Lexus LFA “has been confirmed.” Don’t sell that house, or cash in that 501K just yet. I have to disappoint you, the reports are bogus. [Continue Reading]