2014 Tokyo Auto Salon: I heart cars, in a waku-doki kinda way

Iheartcars - Tokyo Auto Salon - Picture courtesy Bertel Schmitt

The industry worries that today’s youth lost its fascination with cars. Not true, says Toyota, and condenses it down to a simple, concise message. (For good measure, there’s also “waku-doki” inside of two hearts. Waku-doki is the Japanese equivalent of “my heart goes boom-boom-boom.”   Or so I am told.

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