Tesla Plans Long-Term Expansion Of Model S & Model X Capacity

teslaplant

Throughout its history, Tesla has always been a company that is looking ahead. Even when the company was hand-assembling tiny volumes of Roadsters, CEO Elon Musk’s “Top Secret Master Plan pointed the way towards lower prices and higher volume. Now, with two vehicles on the market and annual production volumes moving towards the six-figure mark, Musk told analysts on Tesla’s most recent earnings call that lower-cost, higher-volume Model 3 is “overwhelmingly our focus.” As for the Model S and Model X, Tesla’s so-called “Gen 2 vehicles,” Musk says “things feel really quite stable.”

That doesn’t mean that Tesla is done investing in its current lineup, however. In fact, the electric automaker’s latest approved application for sales and use tax exclusion (STE) from the California Alternative Energy and Advanced Transportation Financing Authority (CAEATFA) [PDF of CAEATFA’s staff report here] reveals that it is actually spending nearly half a billion dollars in order to expand the production capacity of its Gen 2 vehicles to 195,000 units per year by approximately 2021.

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Why Are These Teslas Gathering Dust?

Tesla's Ghost City?

Tesla’s Ghost City?

Tesla has taken a beating in recent months for the quality problems that are affecting the Model X (and to a lesser extent, Model S) as the California electric automaker struggles to scale up. And with Tesla’s production and manufacturing VPs leaving the company and a massive production ramp looming which aims to take the company from 50,000 annual units of production to 500,000 units in a few short years. As Bertel explains over at Forbes, Tesla’s ambitious plans deepen the gulf between it and the real world of automotive manufacturing. But even if Musk can turn a century of automotive expertise on its ear, another challenge awaits that I lay out in my most recent Bloomberg View post: [Continue Reading]

Blankenship Departure Underlines Tesla Retail Issues

Going down with the Blankenship?

Going down with the Blankenship?

For all the praise it receives for “innovating beyond internal combustion,” there’s nothing especially unique or disruptive about Tesla’s core technology.  On the other hand its approach to automotive retail, forgoing dealerships for direct sales, is both unique and potentially very disruptive. Especially at a time when some of the biggest OEMs in the US market are opening  online sales channels that could someday allow online-only retailers to bypass the dealer franchise system. With the man behind Apple Store and The Gap retail successes leading Tesla’s direct-sales strategy, car dealers have had good reason to worry that the future might be passing them by.

Now with Tesla under NHTSA investigation for what is clearly an anomalous incidence of fires and effectively banned from retailing in one of its largest potential markets, Tesla’s retail guru has suddenly and quietly retired. As much as the fires themselves, this is another clear sign of Tesla’s growing pains… and possibly the most concerning.

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