Young people lost their appetite for cars? Nissan has a cure

Nissan IDx 1 - Picture courtesy Bertel Schmitt

tmsbannerYoung people allegedly losing their enthusiasm for the car is all over the media. In Europe and Japan, automakers have been aware of the issue for decades. Not because young people are losing their enthusiasm. It’s because in the late 60’s, early 70’s, now older people in Japan and northern Europe lost their enthusiasm for making babies. Those missing babies now turn into missing customers in the showrooms. Which, in turn, makes it necessary to sell more cars to younger people to make up for the lack of older ones. At the Tokyo Motor Show Nissan shows a concept car targeted at what Nissan calls the “Digital Natives.”

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