The Salt Is Real

SaltFlat

In the eight and a half years since I began studying and writing about the auto industry in a professional capacity, my positions on the topics of the day have rarely failed to cause some level of controversy. I’ve long since lost count of the number of enraged comments, emails and tweets my writing has inspired, and I’ve even had my last name mocked by the White House press secretary during a press gaggle on Air Force One after an Op-Ed I wrote for the New York Times was misquoted by Rush Limbaugh. Once the spokesman of the leader of the free world has made an “Animal House” joke at your expense, every subsequent howl of outrage tends to fade into the background a bit … at least until the most influential automaker in the world smears you with the baseless innuendo and outright lies.

Ever since Tesla Motors wrote a salty blog post responding to my investigation of its use of non-disclosure agreements in return for “goodwill repairs,” a thousand flowers of anger, hatred and slander have bloomed across the internet. An online lynch mob, seemingly unleashed by Tesla and its CEO Elon Musk, has flooded social media, forums and comment sections with false and defamatory statements about me, my motivations and my reporting. Were these attacks in any way fact-based or substantive, we might be able to have an interesting and illuminating debate about the issue at hand. But because Tesla apparently chose to attack me personally, in vicious, indiscriminate terms seemingly calculated to cause as much harm to my professional credibility as possible, it’s time to get truly salty. In fact, if you’re following a low-sodium diet, you may want to go ahead and stop reading now.

[Continue Reading]