The end of bland: Toyota launches exciting minivan, the Sienta

Yellow is the new beige

Yellow is the new beige

Toyota has been trying to shed its bland image, a daring enterprise, considering the fact that most people like bland and do not read car blogs. Nowhere can you tell better that a company is committed to dump its blandness than with its approach to the archetypical blandest-of-bland segment, the minivan. Today, Toyota launched an all-new Sienta minivan onto the Japanese market. The minute it arrived on stage at the Bellesalle in Tokyo’s young and fashionable Shibuya district, it infused a serious dose of waku-waku, doki-doki into the usually jaded Japanese press. With the new Sienta, Toyota has a contradiction in terms, a cool minivan. [Continue Reading]