Heard any good jokes lately? Meet the man who knows how to bring Cadillac to global glory, “easily.”

Uwe at Tuck

Uwe at Tuck

Cadillac doesn’t have a new marketing chief quite yet, Uwe Ellinghaus will officially start on January 1, but Uwe is already giving interviews. What is making headlines around the world is that Uwe told Ben Klayman of Reuters that “it could take as long as a decade to build Cadillac’s reputation as a global luxury brand.” That may shock some at GM who hope Uwe would be finished sooner, say, can you do it before the end of the current quarter? Keep hoping, because it keeps you from finding out that Uwe is on crack.

[Continue Reading]