Autobiography of BS©: How I Invented Interactive Video

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In the late 70s, after Volkswagen had launched their new worldwide dealer network under the mysterious V.A.G. moniker, the V.A.G. dealers received a strong voice, their own national advertising campaign and a renewed focus on the importance of service. No wonder. Then as now, after-sales is the VW dealer’s number one profit center. The profit contribution of parts alone was often 30 percent or more. In 1979, for the first time, VW invited the service guys to the IAA auto show in Frankfurt. The suits asked me to come up with a spectacular concept for their debut. My first idea: fix cars live, Formula 1 pitstop style. Everybody liked it—until someone found out that the maximum height of the booth was 2.5 meters, way below the heights of the lift. Scratch that idea. Then I had an odd thought: Why not do it virtually? Except that virtual reality had yet to be invented. This was my contribution to the cause. [Continue Reading]