Auto Industry 101.2. Today: Whither the growth?

What, that's it?

What, that’s it?

Yesterday in Auto Industry 101, we covered the tepid growth of the same. Today, we look into where the industry is growing, and where is doesn’t. This short course is written due to the recent interest in disrupting the auto industry. The course is bite-sized, and kept extremely simple, Auto Industry for the Twitter Generation. Those in the industry will find nothing new. Those new to the industry hopefully will find a helpful primer.

For the last 10 years, the global auto industry has grown at an average annual rate of just 3.4 percent. Ten years ago, 66 million automobiles were sold worldwide. In 2014, it was 88 million. Let’s begin with a look at where the auto market definitely is not growing. [Continue Reading]