Toyota Launches A Wooden Car

Setsuna-wide

The Ise Grand Shrine, dedicated to the sun goddess Amaterasu, is the holiest shrine of the Shinto religion. Every 20 years, people tear it down. Then, they build it new, all from wood, without a single nail. They have been doing this for around 1,300 years. Instead of preserving a single structure, the original design, and most of all the skill to build, are preserved from the eroding effects of time. “Its secret isn’t heroic engineering or structural overkill, but rather cultural continuity,” writes the Long Now Foundation.  Now, Toyota does the same with cars.

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