DailyKanban

Electric vehicles are the future, we’ve been told. In Germany, they seem on the way out. According to data released by German’s regulator Kraftfahrt Bundesamt KBA, 2024 BEV registrations were down 27.4%, while registrations of hybrids grew 12.7%. All passenger vehicles were down 7.1%.

What also did not happen was the predicted disruption of the legacy automakers. Germany’s age-old OEMs are pretty much alive. In fact, they beat upstart Tesla at its own game.  More than 1/3 of all BEVs registered in Germany in 2024 were made by the Volkswagen Group, followed by BMW, and world’s oldest automaker Daimler. Germany’s BEVs are dominated by the dinosaur OEMs, and they are eating Tesla’s BEV market share that dropped below 10%.

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