Archives for June 2009

Autobiography of BS©: How Car Catalogs Killed Creatives

VW Scirocco GTI 1976

Three severely camouflaged VW Scirocco GTI 1976 were flown to Los Angeles

Did you ever hold a 70s vintage Volkswagen car catalog in your hands? You know, the ones without a picture of a car on the cover? Just “The Rabbit,” “Der Käfer,” “Le Golf?” One distinct color per model, that’s it? Yes, those were the handiwork of yours truly. Making them was dangerous business. Those catalogs left dead bodies behind. [ There is more … ]

Autobiography of BS©: How I Lied About The Golf

Golf I

The accidental king of the hill: Golf I

1973, at the tender age of 24, I defected to the enemy. BS, the former muckraking journalist, became a copywriter in a hotshot advertising agency. As the saying went, I didn’t sell out, I cashed in: As a junior copywriter, I was paid twice as much of what I had made before as the editor in chief of a muckraking journal.

Raking muck had paid shit. Advertising was paradise. Work was easy, no more nerve-racking and downright dangerous undercover research, just sit and write. Powered by pilsener. Soon, my salary multiplied. Times were good. Until the world nearly ran out of gas … [ There is more … ]

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