Dieselgate 2.0: Opel’s Counterattack Stalls, And Why There Are No Illegal Defeat Devices In The EU


Yesterday, GM’s European Opel arm made a huge mistake. The handbook of corporate crisis communication demands that when the company is under attack, the CEO is to be lathered with Teflon, and kept out of the line of fire as long as possible. Opel’s PR people flunked that lesson. They sent their CEO Hans-Peter Neumann to a hot propaganda front, and the boss went down in a hail of zingers.

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