Nissan’s Autonomous ProPilot: Like Tesla’s Autopilot, Very Carefully


Nissan today entered the hotly contested field of autonomous driving like the proverbial hedgehog approaches sex: very carefully. At its Yokohama headquarters, Nissan announced the impending mass market launch of its ProPilot system this morning, and in the afternoon, the system was put in the hands of reporters at Nissan’s old test track in Oppama, near the U.S. Navy base in Yokosuka, Japan. Without human input, cars maintained lane discipline, navigated through windy curves, and kept a safe distance from the car ahead. After the test drive, Bloomberg wrote that ProPilot is like a “similar system from electric-car maker Tesla Motors.” The marketing approaches of both companies however could not be any more different.

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