Global carmakers are shoving back mightily against their perceived digital disruption by Silicon Valley newcomers. The world’s oldest automaker for instance, Germany’s Daimler, puts its future strategy under the CASE moniker, which stands for “Connectivity, Autonomous, Sharing, and Electric,” as Daimler’s Japan resident Albert X. Kirchmann explained to me today in Tokyo, resolutely adding that the time-frame for CASE is “from now through 2025, and not 2075.”
As part of that CASE strategy, the Stuttgart company today launched a car sharing app called CROOVE.
