Andy Palmer: Beautiful Aston Martin to become luxury goods conglomerate, take on Bentley and Rolls-Royce

Andy Palmer: “Our brand purpose is ‘For the love of beautiful.’” (c) Bertel Schmitt

“We don’t want to be just a luxury brand like Chanel, or Tag Heuer. We go to the group level, we aim to be a little bit like Richemont, or LVMH,” Aston Martin CEO Andy Palmer told me yesterday in Tokyo.

Richemont is a Swiss-based luxury goods holding with brands such as Van Cleef & Arpels, Baume & Mercier, Cartier, and many more. Its French pendant is LVMH. Born out of the fusion of Louis Vuitton and Moet Hennessy, LVMH is known in affluent circles for brands like Dior, Fendi, Bulgari, Moët & Chandon, or Kenzo. [Continue Reading]

Insiders tell why Sproule follows Palmer to Aston Martin

Spoule and Ed - Picture courtesy Bertel Schmitt

Last days at Tesla: Simon Sproule chats with Ed Niedermeyer, leaves him in the dark

When Simon Sproule left Nissan for Tesla, I was one of the few who wasn’t ecstatic about the new job. I wondered how long Simon would work for a Musk who believes that cars can be sold by word-of-mouth, and that snarky tweets are the best PR in the universe. Nonetheless, I was very astounded to hear that Simon would leave after a few months in the valley, and follow the call of his friend and long-time sponsor Andy Palmer, to become Chief Marketing Officer of Aston Martin. So why did he go?

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