Datsun’s redi-GO CONCEPT is not a concept, and the news aren’t new

It's the real thing

It’s the real thing

Today, Nissan’s Datsun unveiled the Datsun redi-GO CONCEPT at the Delhi Auto Show. Nissan coyly calls  it “a look into Datsun’s possible future” – as if it wouldn’t be clear that this is Nissan’s entry model that will be launched in 2015 at a price sure to disrupt emerging car markets. [Continue Reading]

This little Datsun is the car to watch – ultra low cost car to be shown in Delhi in February for a 2015 market launch


Something like that.

Something like that.

Successfully building a small car with big sales is one of the last adventures in the Industrial Age. It needs to be planned, executed and financed better than Magellan’s circumnavigation of the Earth. It is a perilous journey, as many old and new wrecks attest.

Today, Nissan’s reconstituted Datsun brand released a first sketch of an unnamed “new Datsun concept car, which will have its world premiere at Delhi Auto Expo.” That’s about the extent of Datsun’s cryptic communique. So here a little fill-in-the blanks.
[Continue Reading]