Neumann’s Epiphany: Opel’s Biggest Problem Is Opel

Neumann - Picture courtesy

Karl-Thomas Neumann, since March chief of GM’s tattered Opel division, has met the enemy, and it is Opel. “Our biggest problem-area is the brand,” Neumann told Germany’s Handelsblatt. “It’s a shame that the brand is getting in the way of our excellent products,” Neumann continued. But despair not, Neumann has a solution. [Continue Reading]