Insiders tell why Sproule follows Palmer to Aston Martin

Spoule and Ed - Picture courtesy Bertel Schmitt

Last days at Tesla: Simon Sproule chats with Ed Niedermeyer, leaves him in the dark

When Simon Sproule left Nissan for Tesla, I was one of the few who wasn’t ecstatic about the new job. I wondered how long Simon would work for a Musk who believes that cars can be sold by word-of-mouth, and that snarky tweets are the best PR in the universe. Nonetheless, I was very astounded to hear that Simon would leave after a few months in the valley, and follow the call of his friend and long-time sponsor Andy Palmer, to become Chief Marketing Officer of Aston Martin. So why did he go?

[Continue Reading]

Simon Sproule, the sequel: Misreported reports

Jeff Kuhlman and Roland Buerk bid Simon Sproule farewell at  the Foreign Correspondents' Club, Tokyo

Jeff Kuhlman and Roland Buerk bid Simon Sproule farewell at the Foreign Correspondents’ Club, Tokyo

Tesla considered the fact that it won over Simon Sproule from Nissan such a big deal that it tipped-off Bloomberg about the catch. At Nissan, the story was worth not more than four words. “Simon Sproule will retire,” Nissan said today, and buried it in a statement that listed many management changes as per April 1, 2014. A successor was not named.

Checking with our sources at Yokohama dockland sake bars, we heard that – gomen nasai – we had a few things wrong in our Friday story. [Continue Reading]

What awaits and who replaces Simon Sproule at Nissan and Tesla

Simon Sproule at his last Nissan quarterly results conference in Yokohama

Polishing his resume: Simon Sproule at his last Nissan quarterly results conference in Yokohama

Simon Sproule’s departure from Nissan to Tesla is still sending seismic waves around the world, with people speculating what Sproule might be up to in Palo Alto, and who will replace him in Yokohama. We can’t add much more to the former, but a little to the latter. [Continue Reading]