Tesla fans: Study Ford’s China joint venture very carefully

Send in the clones: Zotye’s Macan left, Porsche’s Macan right – Pictures Carnewschina.com

Hopping on the Chinese EV bandwagon, and trying to comply with looming tough EV mandates in China, U.S. carmaker Ford has signed a joint venture agreement with Zotye Auto to make low-cost electric cars in China. Investors in Californian carmaker Tesla should closely study this agreement.

The jointly produced cars won’t be sold as Ford cars, but under “a new brand,” Ford group vice president Peter Fleet told Reuters. Why would Ford give up the strong brand cachet it has, and embark on the long, arduous, and expensive schlep to build a new brand nobody has ever heard of? Simple answer: [Continue Reading]