What is this picture telling us? Germany’s BEV market has been thoroughly disrupted. Tesla is on its knees begging for sales. Those were down 64% y/y in May, and 41% for the year, data released by Germany’s regulator Kraftfahrt Bundesamt KBA show.
What’s worse, formerly proud Tesla has been trounced by that other Shanghai Auto company, SAIC, which has sold more of its electric MG Roewe 3 in Germany during the month than Tesla’s total. That’s 2,064 MG Roewe 3 vs. 1,896 Teslas. I don’t think we’ll hear Tesla fans crow this month about their best-selling BEV. Germany’s best-selling BEV in May was Volkswagen’s much maligned I3 with 2,383 units, followed by said MG Roewe 3, a BEV most First World folks probably never heard of.
