Like Tesla’s enormous market capitalization, the outsized mindshare of the Californian carmaker is hard to reconcile with its true market share. A look at hard data shows that noisy Tesla is quietly outsold by the true pioneer in the electric vehicle field, namely the Renault-Nissan Alliance. The Alliance may get no respect in a media that hangs on to every Musk tweet, but it sure gets the customers.
In the first quarter of 2017, the Renault-Nissan Alliance moved nearly 37,000 electric vehicles, per data supplied by the automakers. That is some 12,000 units, or nearly 50%, more than the 25,000 electric vehicles Tesla said were shipped by the company in the first quarter.