How Volkswagen Really Blew It: The Lost Low-Cost Roots

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The first installment of the “How Volkswagen Really Blew It” mini-series was a dissection of the convenient myth that dieselgate prevented Volkswagen from finally becoming world’s largest automaker. As the center of its “Strategy 2018,” Volkswagen had targeted that title since 2009, and in the first part of 2015, it looked as good as won. Six months later, the strategy has been scrapped, and VW appears to be farther removed from world domination than ever before.

The true reason for the defeat wasn’t dieselgate, but that Volkswagen dropped the ball in China. This episode will try to connect many dots for a true picture of what happened, and what did not happen, in China, and in Germany.

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