Thursday morning car news roundup, May 25, 2017

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Wednesday morning car news roundup, May 24, 2017

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Tuesday morning car news roundup, May 23, 2017

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True Disruptors Of The Auto Industry: A 118 Year Old Carmaker, A 71 Year Old Man, A $4,100 Car

 

There has been a lot of talk about disrupting the auto industry. If you want to see disruption in full scale beauty, you must go to Chennai, India. The former Madras has become a veritable hotbed of automotive disruption, and not just because the mercury constantly flirts with the 100 mark. Some 30 dusty, and very nerve-rattling miles south of the airport is the Oragadam Industrial Corridor, and right in the middle of it is Renault’s and Nissan’s joint production site, trying to crank out the $4,100 Renault Kwid as quickly as it is snapped-up, usually by first-time buyers, who finally can afford a real car. 40 years ago, we finally could afford a real computer, 64K and all, now a real car can be bought at a similar price.

For those who think the outrageous price is not low enough, the factory has just started to produce a $3,700 derivative, the Datsun Redi-GO. Both are real cars, on a brand-new platform, and they already disrupted the marketing plans of Maruti-Suzuki, until now a monopolist of the stirring Indian car market, but probably not for a lot longer. (The secret of the cars’ ultra low price is revealed here. But does Renault-Nissan make money with the cars? The answer is here.)

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How Can A $4,100 Renault Kwid Make A Profit? The Answer Is Here

Renault took India by storm with its $4,100 Kwid, and Nissan’s Datsun is about to do it again with the Kwid’s shorter sibling, the $3,700 redi-GO. But do they make money? Didn’t GM just give up on India because it can’t turn a profit on a Chevrolet … [Continue reading]

The Auto Industry’s Most Feared Disruptor Reveals His Secrets

Selling something suddenly cheap what previously was available only for a lot of money is an essential part of disruption. For 20 years, Frenchman Gerard Detourbet has disrupted the industry with cars at prices thought impossible to achieve. He … [Continue reading]

Monday morning car news roundup, May 22, 2017

Top News:   Mercedes-Benz EQ breaks ground on Europe's first battery gigafactory - Autocar: Ford confirms Jim Hackett as new CEO - Autocar: Jim Hackett takes the helm at Ford Reports suggest former CEO Mark Fields was ousted from the … [Continue reading]

Friday morning car news roundup, May 19, 2017

Top News:   Aston Martin Drafts Tom Brady for Marketing Push - Fortune: Brady on Friday announced a long-term partnership with British luxury marque Aston Martin as part of the marketing push for its latest grand tourer, the... … [Continue reading]