At Volkswagen, A Disastrous Dieselgate Week Promises To Become The New Normal

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Past week was one of the worst at Volkswagen, ever since the EPA ruined both VW’s Passat launch and VW’s Frankfurt Motor Show festivities on the same day with the disclosure of VW’s dieselgate cheats. This week, previously unbesmirched top managers were drawn into the scandal, VW engineers were caught improving the cheater code well after U.S. regulators caught wind, VW’s American CEO Michael Horn stepped down and out, American dealers revolted, plans of a partial retreat of Volkswagen from the U.S. market became known, and if that wasn’t PR disaster enough, Volkswagen’s home state and 2nd largest shareholder sharply criticized Volkswagen’s confused communication strategy.

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