Imagine you are handed a car guy’s dream job. You will be responsible for the complete product range of a big global automaker with a hundred-year long history. Like many automakers, this one had its scandals, and it was in financial doo-doo a few times. Infused with fresh capital and technology, the company is good to go. Your job starts in two weeks. What will you do?
This is what I ask Vincent Cobee.