How Can A $4,100 Renault Kwid Make A Profit? The Answer Is Here

Renault took India by storm with its $4,100 Kwid, and Nissan’s Datsun is about to do it again with the Kwid’s shorter sibling, the $3,700 redi-GO. But do they make money? Didn’t GM just give up on India because it can’t turn a profit on a Chevrolet Beat that is a little shorter, but much pricier than the Kwid? Before I did set out to go to India, an executive of a very large Japanese automaker urged me to look very hard into the Kwid’s profitability, because he had it on what he thought was good authority that Renault is losing money on the car. Does the Kwid make, or lose money? I went to India to find out. (The story of what underpins the cars is here. The secret of the car’s ultra-low price is revealed here.)

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