After the company went into Hong Kong exile, Infiniti cars might come home to Japan

Ghosn de Nysschen Tochigi 2 - Picture courtesy Bertel Schmitt

Ghosn, de Nysschen, at Q50 line-off in Tochigi


Ever since Infiniti’s new CEO Johan de Nysschen met the author of this story for an after-work chat at Infiniti’s new Hong Kong HQ, it was known that de Nysschen wanted to bring Infiniti home to Japan. “Ironically,” said de Nysschen,” we take models that are unique Infiniti platforms, developed for Infiniti, and in Japan, we put a Nissan badge on them.” According to The Nikkei [sub], this irony may come to an end.

According to the Tokyo wire, Nissan “will release the redesigned Skyline luxury sports sedan under the Infiniti brand as early as this winter.” Outside of Japan, the vehicle is known as the Infiniti Q50. Back then, sources in Japan had pointed at the high cost of introducing a new brand to Japan, where high real estate prices make establishing new dealerships an expensive proposition.

According to the Nikkei, Nissan will “sell new Infiniti-brand cars at existing Nissan dealerships, with no plans in place to establish an exclusive sales network for now. Whether the lineup is expanded in Japan will depend on sales trends.”

The Infiniti Q50/ Nissan Skyline is made at Nissan’s Tochigi factory in Japan.